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29 sty 2015 · New Stanford research suggests that these Super Bowl ads are mostly effective — but not always. They do not drive new sales when two brands of the same type — soda, for example — are both advertising during the football game.
17 paź 2024 · Advertising during the Super Bowl has backfired for brands in the past, leading to negative consequences. Despite the high production value and attention, some commercials failed to resonate with viewers, resulting in backlash and damage to the brand's reputation.
6 lut 2024 · For many years, Super Bowl ads were kept closely guarded until the day of the game. Now, companies employ marketing campaigns that often start in mid-January.
8 lut 2022 · The average price for a 30-second ad for Sunday’s game has been said to be $6.5 million, per NBC. Last year, CBS charged an average of $5.5 million for a half-minute of in-game airtime. What’s ...
28 sie 2024 · Using lessons from classic Super Bowl ads – like Budweiser’s iconic Clydesdale horses – you’ll learn how to choose the best, measurable goal for an ad campaign and account for the risks ...
2 lut 2020 · Super Bowl ads are known for two things: How much it costs to buy them – a 30-second spot goes for as much as $5.6 million this year, according to Variety – and the fact that they will reach...
14 lut 2022 · Super Bowl ads need to tap into wider social, cultural and economic trends. So what do this year’s ads tell us about the state of the country?
