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Stüssy (/ ˈ s t uː s i /) is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
In addition to the lettering, Stüssy exploits the “Clothing as Billboard” concept characteristic of streetwear. Ankle-length and oversized T-shirts and hoodies are platforms for prominent logos, names, or graphic full-surface prints. Influenced by punk rock t-shirts, vintage band tees are paired with palm trees, sunsets, and surf.
Stussy began in 1979 when Shawn Stussy, deeply rooted in Laguna Beach's surf culture, handprinted surfboards with bold graphics. By 1984, the brand evolved into a clothing line that captured the attention of streetwear enthusiasts.
7 paź 2024 · Stussy stands as one of the pioneering brands in the realm of streetwear, encapsulating the essence of urban culture and self-expression. Established in the early 1980s, this label has transcended its origins to become a global phenomenon.
17 lis 2022 · Today, streetwear is a trend that rules over the whole world, shares catwalks with luxury brands and tells the story of contemporary times through t-shirts, hoodies, and sneakers. The credit for all this tracks back to a single name: Shawn Stussy.
Among two of Stüssy’s most known designs are clever tweaks on high fashion – a pair of linked S’s as a play on the famous interlocking C’s of Chanel, and a graphic that says “Stüssy No. 4,” mimicking on Chanel’s signature perfume. By 1990, Stüssy was generating $17 million in annual turnover.
6 kwi 2022 · Image: STÜSSY The popularity of Stüssy skyrocketed during the 80s and 90s as it presented itself as a common ground for self-expression and minimalism. It aptly positioned itself with the zeitgeist and was rewarded with resounding success.
