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28 lut 2021 · Within the first 2 weeks, Frankel saw his sales jump from $14k to $23k per week — more than 4x what the average Subway shop brought in. Frankel gradually grew his local empire to 10 Subway shops and implemented his $5 promo at other locations with similar success.
5 lis 2009 · Stuart Frankel isn't what you'd call a power player in the world of franchising. Five years ago he owned two small Subway sandwich shops at either end of Miami's Jackson Memorial Hospital.
Stuart Frankel (Questrom’72) of Miami, Fla., created Subway’s $5 footlong in 2006. The weekend deal was meant to boost sales at the two franchises he owned. A 2009 Bloomberg Businessweek article described the promotion as a hit: “Frankel suddenly had lines out the door. Sales rose by double digits.
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Matthew Boyle weaves the tale of Stuart Frankel, a transplanted New Yorker who began selling foot-long subs for $5 in his two Miami Subway franchises on weekends and evidently turned around...
21 wrz 2018 · "In 2004, Stuart Frankel, who owned a pair of Miami Subway stores, concocted a plan to offer every footlong sub for $5 on weekends... In March 2008, the chain launched the deal across the country"...
Nobody, least of all Frankel, knew it at the time, but he had stumbled on a concept that has unexpectedly morphed from a short-term gimmick into a national phenomenon that has turbocharged Subway's performance.
