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  1. Explore the history and evolution of the Starbucks logo, featuring the Siren and the wordmark. See how the Siren logo is used by itself or with the wordmark in different contexts and styles.

    • Case Studies

      Explore real-life examples of how our brand expression has...

    • Photography

      Starbucks Siren Starbucks Creative Expression. Contents....

    • Typography

      Starbucks Siren Starbucks Creative Expression. Contents....

    • Voice

      The Starbucks voice is evolving to unite our brand and meet...

    • Theory

      Starbucks Siren Starbucks Creative Expression. Contents....

    • Illustration

      Illustration can explore a range of expressiveness, from...

    • Color

      It’s our most identifiable asset, from the color of our...

  2. See how the Starbucks Siren has changed over the years, from a bare-breasted figure to a modern icon. Learn the history and meaning behind each logo design and the company's name.

  3. 19 wrz 2023 · Learn how the Starbucks logo evolved from a brown and topless siren to a green and white icon with a hidden asymmetrical eye. Discover the meaning behind the colors, font, shape, and siren of the most famous coffee house in the world.

  4. The original Starbucks logo featured a circular badge with an image of a two-tailed siren in the middle. There was also a wordmark included around the perimeter of the badge. The siren herself included numerous details.

  5. 19 lis 2023 · The Starbucks logo has become synonymous with hot, fresh coffee to go. The chain is the dominant coffee shop across the globe, driving a huge, multi-decade shift in our relationship with the beverage and the culture surrounding coffee more generally.

  6. 26 kwi 2023 · In this article, we invite you to embark on a captivating journey, exploring the Starbucks logo's transformation from its inception in 1971 to the iconic image we all know and love today. Birth of an Icon: The Original Starbucks Logo (1971)

  7. 23 kwi 2024 · What is the Starbucks logo? The Starbucks logo is a two-tailed mermaid designed by Terry Heckler. It has remained the center of the logo despite several redesigns.

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