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In the US, millennials’ average net worth based on 2022 population estimates is $127,793—more than double the average from two years prior 3; Millennials are less likely to live with a family of their own than previous generations were at the same stage of life 4; 94% of millennials own a smartphone 5
14 cze 2022 · We’ve also dug up insights and findings on how Gen Zs use audio streaming to help shape their identities, how they’re embracing nostalgia in their own unique way, and how they’re using Spotify to express themselves.
12 lip 2021 · Every year, Spotify embarks on a journey to learn more about some of our most influential listeners and creators: Gen Zs and millennials. The result is Culture Next, Spotify Advertising’s annual study into the listening habits and preferences of these groups, aged 15-25 and 26-40, respectively.
19 gru 2020 · Millennials and Generation Z’s viewpoint on society upends those of past generations, and according to Spotify, brands need a new way to appeal to the demographic.
9 paź 2024 · Spotify’s Report Finds Gen Z Craving Connection and In-person Experiences. The streaming service’s latest Culture Next report looks at the younger generation's cohort attitudes based on their...
An exploration of how Gen Z and millennials are shaping audio streaming and culture at large. The 2022 Culture Next report shows how the next generation is moving us forward. Enter
16 sty 2019 · In fact, the most popular sources among Millennials for new music are YouTube, Pandora, and FM radio. Discovering music through Spotify-centric routes, such as shared playlists, is less common.
