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In the US, millennials’ average net worth based on 2022 population estimates is $127,793—more than double the average from two years prior 3; Millennials are less likely to live with a family of their own than previous generations were at the same stage of life 4; 94% of millennials own a smartphone 5
19 cze 2024 · Millennials make up a significant portion of Spotify users, accounting for 29% of the user base. Additionally, 26% of Spotify users are under 24 years old, indicating a strong presence among younger demographics.
An exploration of how Gen Z and millennials are shaping audio streaming and culture at large. The 2022 Culture Next report shows how the next generation is moving us forward. Enter
14 cze 2022 · Comparing Q1 2022 to the year prior, we’ve seen an approximate 40% increase in average podcast listenership among Gen Zs on Spotify. And podcasts in particular have become more than just entertainment for Gen Z.
12 lip 2021 · Every year, Spotify embarks on a journey to learn more about some of our most influential listeners and creators: Gen Zs and millennials. The result is Culture Next, Spotify Advertising’s annual study into the listening habits and preferences of these groups, aged 15-25 and 26-40, respectively.
Learn how to reach Millennials as they stream their favorite audio content on Spotify in our guide to Millennial marketing.
19 gru 2020 · At WWD Beauty Inc's Virtual Summit, Spotify explained the value systems driving engagement from Millennials and Generation Z.
