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Understanding commonly held values is integral to building an accurate profile of millennials. Their values guide the decisions they make in all aspects of their lives, helping them determine which products, services and brands they ultimately want to support.
Generation Z is now a major focus for marketers everywhere. Read on for a deep dive into Gen Z characteristics—and smart ways to reach and engage this young audience on Spotify.
Three in four millennials say music is part of how they define who they are. As the #1 music platform for music discovery and recommendations among millennials, Spotify is at the center of their lives, with multi-device users streaming for 2+ hours a day.
12 lip 2021 · Every year, Spotify embarks on a journey to learn more about some of our most influential listeners and creators: Gen Zs and millennials. The result is Culture Next, Spotify Advertising’s annual study into the listening habits and preferences of these groups, aged 15-25 and 26-40, respectively.
An exploration of how Gen Z and millennials are shaping audio streaming and culture at large.
1 wrz 2024 · Spotify‘s Evolving Demographics in 2024: Key Stats and Takeaways. As the world‘s most popular audio streaming platform, Spotify frequently highlights major milestones like reaching 500 million monthly active users or 20 billion hours streamed per month [1]. But the big numbers alone lack context.
As millennials and Gen Zs incorporate audio into their self-care routines, brands have an opportunity to become a part of their daily practices through Spotify Advertising. Want to Learn More? Explore even more insights, trends, and takeaways for advertisers in this year’s Culture Next.
