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14 cze 2022 · We’ve also dug up insights and findings on how Gen Zs use audio streaming to help shape their identities, how they’re embracing nostalgia in their own unique way, and how they’re using Spotify to express themselves.
12 lip 2021 · Every year, Spotify embarks on a journey to learn more about some of our most influential listeners and creators: Gen Zs and millennials. The result is Culture Next, Spotify Advertising’s annual study into the listening habits and preferences of these groups, aged 15-25 and 26-40, respectively.
An exploration of how Gen Z and millennials are shaping audio streaming and culture at large. Gen Zs revolutionize the relationship between audio creators and their fans. Through digital audio, Zs find new ways to express their individuality. 18- to 24-year-olds turn to podcasts to process life’s most complex issues.
19 wrz 2024 · In a survey that highlights a key difference between the younger generations and the older ones, more Gen Z and Millennials say they “feel most like themselves” online, rather than offline. For Gen X and older generations, it’s the complete opposite.
9 paź 2024 · Spotify’s Report Finds Gen Z Craving Connection and In-person Experiences. The streaming service’s latest Culture Next report looks at the younger generation's cohort attitudes based on...
As millennials and Gen Zs incorporate audio into their self-care routines, brands have an opportunity to become a part of their daily practices through Spotify Advertising. Want to Learn More? Explore even more insights, trends, and takeaways for advertisers in this year’s Culture Next.
21 wrz 2022 · As a result of the survey, questionnaires and interviews, Spotify identified five key trends among its Gen Z users. Trend 1: Chasing Creators Gen Z users are changing the creator-fan relationship, making it a two-way exchange and creators are building digital worlds for their fans to explore.
