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3 cze 2021 · Southwest’s original crew of hostesses, in 1971, wore a safari jacket and skirt over their more revealing tops and shorts before and after flights.
The Decades: 1970-1979 - Southwest 50 Years. One Heart. A Bold Statement. The original hot pants uniforms for Hostesses (now called Flight Attendants) sent a clear message to Customers: Southwest Airlines could not be ignored.
25 cze 2021 · The women said something they’ll never forget was the interview process to become a Southwest Airlines hostess. It consisted of donning a pair of hot pants and platform shoes, walking back and forth across the room to show off their legs.
Pacific Southwest Airlines employee in mini-skirts and go-go boots. The flight attendant occupation took permanent shape in the 1930s as “women’s work,” that is, work not only predominately performed by women but also defined as embodying white, middle-class ideals of femininity.
5 kwi 2013 · Southwest Airlines’ new uniforms included go-go boots and hot pants. But many stewardesses rebelled against the new, smutty image their airlines were peddling.
That's true, but the airline actually called them "go-go boots", not leather boots per se. And the required uniform actually included a micro-mini skirt and a white t-shirt or blouse.
2 sty 2015 · In 1971, the National Organization for Women (NOW) picketed in protest against the airlines calling them “sexist and degrading to women” for their use of stewardesses as sex objects. In particular, they focused on the National Airlines with their “Fly Me” slogan. The NOW protesters demanded men to be portrayed in the advertising too.
