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9 kwi 2021 · Co sprawiło, że zjawisko, które pojawiło się zaledwie u progu nowego milenium, dziś jest już dynamicznie rosnącym, światowym trendem? Skąd bierze się fenomen niezwykłej powodzenia pop-up store’ów i jak Ty możesz na nim skorzystać?
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1 sty 2021 · Retail has responded to the continuing shift in consumer preferences toward ephemerality and immediacy with pop-up stores: temporary, experiential store formats. Considering pop-ups’ widespread application, it is important to identify which store characteristics attract visitors.
28 gru 2017 · Pop-up retailing—also known by such terms as ‘flash’, ‘temporary’, ‘guerrilla retailing’ etc.—is essentially a simple concept; namely, an ephemeral retail-oriented setting which can facilitate direct, experientially-oriented customer-brand interaction for a limited period.
Pop-up stores tap into consumer behavior by creating a sense of urgency and exclusivity. By offering limited-time products or experiences, they encourage immediate purchases from customers who may fear missing out.
By definition, a pop-up store is an outlet that opens for a limited period. The purpose of a pop-up shop is to test a new concept, a new location, a new target, a new product... while limiting the financial risks.
As an inventory liquidation tool, pop-up shops’ primary priority is selling through. In this scenario, design, layout and display strategy should focus on creating a sense of urgency and emphasize the fun of bargain-hunting through multi-sensory components.
16 maj 2024 · I’ve been doing popup marketing for over a decade now, and I’ve found that it is one of the most effective ways to prompt action and get more leads online. It’s important to use psychological principles in your popups to grab attention and influence user behavior.
