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9 kwi 2021 · Co sprawiło, że zjawisko, które pojawiło się zaledwie u progu nowego milenium, dziś jest już dynamicznie rosnącym, światowym trendem? Skąd bierze się fenomen niezwykłej powodzenia pop-up store’ów i jak Ty możesz na nim skorzystać?
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Wykłady biznesowe i motywacyjne dla uczestników wydarzeń...
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Administratorem Pani/Pana danych osobowych jest firma...
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18 sty 2024 · As experts in crafting such engaging experiences, Pop Up Agency is at the forefront of utilizing this strategy to create impactful memorable brand activations. The key psychological factors that make pop-up experiences an irresistible draw for consumers.
1 sty 2021 · Retail has responded to the continuing shift in consumer preferences toward ephemerality and immediacy with pop-up stores: temporary, experiential store formats. Considering pop-ups’ widespread application, it is important to identify which store characteristics attract visitors.
28 gru 2017 · This chapter defines the concept of pop-up, in terms of an ephemeral retail-oriented setting which can facilitate direct, experientially oriented customer-brand interaction, albeit for a limited period.
As an inventory liquidation tool, pop-up shops’ primary priority is selling through. In this scenario, design, layout and display strategy should focus on creating a sense of urgency and emphasize the fun of bargain-hunting through multi-sensory components.
By definition, a pop-up store is an outlet that opens for a limited period. The purpose of a pop-up shop is to test a new concept, a new location, a new target, a new product... while limiting the financial risks.
2 maj 2019 · Pop-up shops do. That’s where brands can get intimate with consumers and immerse them in a vibe. Where consumers can try on clothes, listen to curated playlists and snap selfies.
