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ABSTRACT Pop-up stores are retail solutions that suddenly appear and then disappear—whether days, weeks, or months later. Multiple brands have created pop-ups across a range of product categories in major international mar-kets. They are characterized by their ephemerality but also by the experience realized during the consumer’s visit to ...
Pop-up stores are retail solutions that suddenly appear and then disappear—whether days, weeks, or months later. Multiple brands have created pop-ups across a range of product categories in major international markets.
4 lis 2023 · It investigates the factors influencing consumer word-of-mouth intentions by examining the interplay of pop-up store experiences, brand equity, brand charisma, and verbal intent.
1 sty 2021 · Retail has responded to the continuing shift in consumer preferences toward ephemerality and immediacy with pop-up stores: temporary, experiential store formats. Considering pop-ups’ widespread application, it is important to identify which store characteristics attract visitors.
19 lut 2021 · Research findings highlight a clear distinction between pop-up stores developed by newly established brands and mature brands in terms of purpose and function.
28 gru 2017 · This chapter defines the concept of pop-up, in terms of an ephemeral retail-oriented setting which can facilitate direct, experientially oriented customer-brand interaction, albeit for a limited period.
What Drives the Success of Pop-Up Stores? Sandra Haas*, Lisa Schmidt Abstract Pop-up stores are considered an alternative or a further development of the pioneering flagshipstore concept. They describe a temporary store concept that displays products in an unexpected way to attract the consum-ers’ attention (Hutter 2013).
