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Pop-up stores are retail solutions that suddenly appear and then disappear—whether days, weeks, or months later. Multiple brands have created pop-ups across a range of product categories in major international markets. They are characterized by their ephemerality but also by the experience realized during the consumer’s visit to the store ...
1 sty 2021 · Retail has responded to the continuing shift in consumer preferences toward ephemerality and immediacy with pop-up stores: temporary, experiential store formats. Considering pop-ups’ widespread application, it is important to identify which store characteristics attract visitors.
9 kwi 2021 · Co sprawiło, że zjawisko, które pojawiło się zaledwie u progu nowego milenium, dziś jest już dynamicznie rosnącym, światowym trendem? Skąd bierze się fenomen niezwykłej powodzenia pop-up store’ów i jak Ty możesz na nim skorzystać?
4 lis 2023 · It investigates the factors influencing consumer word-of-mouth intentions by examining the interplay of pop-up store experiences, brand equity, brand charisma, and verbal intent.
A finding of the study showed that the exclusiveness of pop-up stores could be instigated by its ephemeral nature, which attracts consumers of today in their search for new and exclusive experiences. It also emphasizes the importance for brands to provide consumers with a physical retail context for trust and relationship building, especially ...
1 sty 2021 · This article aims to help retailing practitioners and academics recognize the strategic logic of operating pop-up shops in major urban centers and marketplaces and to provide a clearer understanding of the benefits, pitfalls, and best practices associated with their operation.
In the value co-creation context, a pop-up shop is viewed as “a place of consumption, experience, customer interaction and cognitive and sensory involvement”. 12 Thus, pop-up shops promote a two-way learning process between the company and customers.
