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31 sie 2018 · This paper takes a first exploration into the employment of physical pop-up shops for user and stakeholder engagement. It analyses theory from marketing and human geography from a design...
1 Chapter 1 Introduction to Maps You may be familiar with maps that you have seen in most of your books of social sciences representing the earth or any of its parts. You may also know that the...
1 sty 2021 · This article aims to help retailing practitioners and academics recognize the strategic logic of operating pop-up shops in major urban centers and marketplaces and to provide a clearer understanding of the benefits, pitfalls, and best practices associated with their operation.
This chapter looks at the potential role of pop-up shops within the area of community development. Communities can be defined in many ways, from geographic boundaries (e.g., neighbourhoods), shared identities (e.g., shared cultural heritage or beliefs) and increasingly, as virtual communities (e.g., social media platforms such as Facebook).
As an inventory liquidation tool, pop-up shops’ primary priority is selling through. In this scenario, design, layout and display strategy should focus on creating a sense of urgency and emphasize the fun of bargain-hunting through multi-sensory components.
Learning Objectives. Upon completion of the chapter, readers will be able to: Recognize and describe the different formats of pop-up shops. Identify how pop-up shops are used as a marketing and communication tool. Explain how pop-up shops may be used as a market entry tool. Give examples of how pop-up shops may be used for inventory liquidation.
28 gru 2017 · Pop-up retailing—also known by such terms as ‘flash’, ‘temporary’, ‘guerrilla retailing’ etc.—is essentially a simple concept; namely, an ephemeral retail-oriented setting which can facilitate direct, experientially-oriented customer-brand interaction for a limited period.
