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Strategy - Financial Strategy - Site & Locations (Size and space allocation, location strategy, factors Affecting the location of Retail, Retail location Research and Techniques, Objectives. of...
The eleventh edition sees sig-nificant changes, including a new chapter on digital retailing (Chapter 3). As always, every example, assertion, and key term has been checked, updated, and/or replaced. What follows is a description of the major changes in the text, chapter by chapter.
Get the 11th Edition of Retailing Management by Michael Levy, Barton Weitz and Dhruv Grewal Textbook, eBook, and other options. ISBN 9781264157440.
Retail management in 18 lessons. Each lesson includes key issues and a comprehensive case study. Includes supplementary material: sn.pub/extras. 2.05m Accesses. 42 Citations. 15 Altmetric. About this book. This book is devoted to the dynamic development of retailing.
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making.
1.10: Introduction to Careers in Retail. 1.11: Key Roles in a Retail Business. 1.12: Why Working Retail Is Tough. 1.13: Retail Management Requirements. 1.14: Skills of a Retail Manager. 1.15: Introduction to Strategic Planning in Retail Management. 1.16: Microenvironment vs. Macroenvironment. 1.17: Strategic Planning in Retail.
New Retailing Views focus on the ways in which Home Depot is renovating its stores to appeal to female consumers; grocery giant Kroger's use of analytics to reduce customers' wait time at registers; and Sprint's use of customer service robots in Japan.
