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Relationship Marketing & International Retailing: Management & Evaluation of Relationships in Retailing, Retail Research in Retailing: Importance of Research in Retailing, Trends in Retail...
The eleventh edition sees sig-nificant changes, including a new chapter on digital retailing (Chapter 3). As always, every example, assertion, and key term has been checked, updated, and/or replaced. What follows is a description of the major changes in the text, chapter by chapter.
Get the 11th Edition of Retailing Management by Michael Levy, Barton Weitz and Dhruv Grewal Textbook, eBook, and other options. ISBN 9781264157440.
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business.
1.10: Introduction to Careers in Retail. 1.11: Key Roles in a Retail Business. 1.12: Why Working Retail Is Tough. 1.13: Retail Management Requirements. 1.14: Skills of a Retail Manager. 1.15: Introduction to Strategic Planning in Retail Management. 1.16: Microenvironment vs. Macroenvironment. 1.17: Strategic Planning in Retail.
1 PART ONE AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT 1 1. An Introduction to Retailing 3 2. Building and Sustaining Relationships in Retailing 23 3. Strategic Planning in Retailing 57 PART TWO SITUATION ANALYSIS 101 4. Retail Institutions by Ownership 103 5. Retail Institutions by Store-Based Strategy Mix 127 6. Web, Nonstore-Based, and Other ...
The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated.
