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Optimal pricing plays a pivotal role in achieving profitable growth. It requires experts with an in-depth understanding of customer segments, the products’ value-to-customer, and experience in handling the relevant business data to come to the right conclusions.
The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This ...
What is pricing analytics? Where it all comes together. Advanced analytics aimed at customer and business outcomes are at the core of modern pricing and profitability management, price leveraging, and trade spend effectiveness.
30 lis 2020 · Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies.
A pricing analysis template is a framework businesses use to analyze and compare different pricing strategies systematically. This template typically includes various sections such as cost calculations, market price comparisons, customer demand analysis, and profitability projections.
Pricing Analytics and Optimisation Tools: These tools help businesses analyse large amounts of data to understand pricing trends, customer behaviours, and market dynamics. Optimisation features can then suggest the optimal price points based on this analysis, often utilising advanced machine learning techniques.
Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing ...
