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The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This ...
The three-minute guide. What is pricing analytics? Where it all comes together. Advanced analytics aimed at customer and business outcomes are at the core of modern pricing and profitability management, price leveraging, and trade spend effectiveness.
Pricing for profit: A simple formula. Optimal pricing plays a pivotal role in achieving profitable growth. It requires experts with an in-depth understanding of customer segments, the products’ value-to-customer, and experience in handling the relevant business data to come to the right conclusions.
Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing ...
Pricing analytics can play a key role in bypassing the need for a MSRP and help create customized recommended prices. A good example of a retailer using intelligent application of pricing analytics is Amazon, which makes over 2.5 million price changes per day, often changing the price of a single item several times within 24 hours.
In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today.
INTRODUCTION TO THE PRICING STRATEGY AND PRACTICE. Liping Jiang, Associate Professor Copenhagen Business School 14th December, 2016. Figure source: Scanpix. Open Seminar of the Blue INNOship Project no. 15 Servitization: Creating the market by understanding price, cost, contracts and financing. What. !" What. #" Pricing your product.
