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  1. Templates and Downloads. These have been created for the TXST community to use freely in university communications. Design Templates. Marketing and Communications is sourcing a new tool for a brand templating platform and anticipates launching it in Fall 2024. Web Templates.

  2. Texas State Division of Marketing and Communications Brand Guidelines Brand Assets ... Brand Assets. Logos. Typography. Colors. Graphic Elements. Templates. Brand Guidelines. Developed by the Division of Marketing and Communications 601 University Dr. J.C. Kellam 860 San Marcos, Texas 78666 512.245.1555 umarketing@txstate.edu. Site Map. Facebook;

  3. Which logo do I use? All of the logos below are authorized for use in Texas State communications. A logo should appear on: the front or back of printed materials. the first or last slide of presentation materials. the last frames of a video for at least three seconds. all university webpages.

  4. Official Logos. Download university logos in high-resolution file formats suitable for print and digital use.

  5. Primary Logo. As the cornerstone of our brand, the Texas State University Primary Logo gives constituents a memorable impression of the university. Guidelines. Horizontal must be at least 1.5 inches wide excluding registration mark. It should always include the federal registration mark.

  6. The Texas State University System Brand Logo and Tagline Lockup A lockup is a version of the mark that incorporates the approved tagline, “Higher Learning. Higher Return.” — a call to reaffirm that the System is providing the state a higher return on its investment in education in both quality and cost. As with the TSUS logomark, this tagline

  7. Texas State Division of Marketing and Communications Brand Guidelines. At Texas State, we make the future. Our brand isn’t a logo, a slogan, or a campaign. Our brand is the feelings we evoke when people think of us. It’s everything we do.

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