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The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
23 lip 2024 · Summary. • Coca-Cola has a market share of 17.3% while Pepsi has a market share of 8.5% in the global soft drinks market. • Coke's brand value is $74.3 billion, making it the 5th most valuable brand in the world, while Pepsi's brand value is $18.3 billion.
1 paź 2020 · As the underdog, PepsiCo had stunned its bigger rival, Coca-Cola, by signing Michael Jackson, the era’s biggest musical star, to promote its brand in a record-setting $5m deal.
23 lis 2022 · It's an age-old question of whether or not consumers prefer Coca-Cola or Pepsi. Here is the carbonated history of the rivalry between these two soda brands.
14 cze 2024 · While Coke has maintained 17-20% market share since 1995, Pepsi has seen a drop from 15.0% in 1995 to 8.3% in 2023. Pepsi was surpassed by Diet Coke at the end of the 2000s but regained the second position during the 2010s. In 2024, however, Pepsi saw Dr. Pepper tie it as America’s No. 2 soda.
As Table 3.1 shows, by 1979, Pepsi was closing the gap on Coca-Cola, having 17.9 percent of the soft-drink market, to Coke’s 23.9 percent. By the end of 1984, Coke had only a 2.9 percent lead, while in the grocery store market it was now trailing by 1.7 percent.
21 maj 2021 · A Brief History of Coke and Pepsi. Coca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported. Six years...
