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Coca-Cola already had its graceful contour bottle and was ubiquitous thanks to its inventive soda fountains. Yet here was Pepsi, with this bouncy, infectious song pointing out its competitive advantage—twice as much cola for the same 5 cents! It was David wielding his slingshot at Goliath. The song emphasized value and volume, two things cash ...
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26 sie 2024 · The rival cola brand has some fun with that claim by showing a young boy buy two cans of Coca-Cola from a vending machine only to use them as stilts so he can reach the Pepsi button. It may not have made our list of the best ads of the 2000s, but it’s still pretty iconic.
13 sie 2024 · Uncover the Pepsi vs. Coca-Cola rivalry in this concise case study. Learn key marketing tactics, iconic campaigns, and business lessons that shaped the beverage industry.
12 mar 2024 · Understanding the Brand Identities – Pepsi Vs Coca-Cola. Can you imagine the Pepsi logo as a script typeface wordmark? Or the Coca-Cola logo in black? Well, you’ll be surprised when you look back at how the brand identities of these two iconic brands have evolved. Coca-Cola’s brand identity – a lesson in timelessness
21 cze 2024 · Pepsi and Coca-Cola know that their drinks are similar. So, they try to stand out through their ads. Pepsi often positions itself as the choice for the young and the young-at-heart, with energetic and fun ads. Coca-Cola, on the other hand, often focuses on themes of togetherness and happiness.
In the 21st century, the two Colas were involved in a “cyber-war” with the introduction of Pepsi Stuff back in 2005 that Coca-Cola returned to by Coke Rewards. Pepsi gave buyers the opportunity to purchase MP3 downloads and the companies gave rewards through partnerships with the iTunes Store.