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Yeh Dil Maange More! is an advertising slogan coined for Pepsi at JWT by Anuja Chauhan in 1998. [1] It combines Hindi and English, literally meaning This Heart Desires More, which later became a popular slogan. The slogan and its derivatives have been used in multiple contexts in India.
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21 cze 2024 · Pepsi vs. Coca-Cola in India: The Advertising Battle Beyond Taste. The highlighting the emotional and experiential aspects of the advertisements, while hinting at the deeper marketing strategies behind them. First of Let’s understand by what is Coca-Cola & Pepsi.
13 sie 2024 · Uncover the Pepsi vs. Coca-Cola rivalry in this concise case study. Learn key marketing tactics, iconic campaigns, and business lessons that shaped the beverage industry.
6 kwi 2018 · Respectively introduced in the year 1886 and 1903, both Coca-Cola and Pepsi were rivals each other trying to dominate the carbonated soft drink market. Both brands were undergoing global advertisement war through print ads and video ads, trying to stay on top of each other.
3 maj 2022 · While radio ads and jingles are no longer a game-changer in marketing, this strategy laid the groundwork for Pepsi’s identity in important ways that reverberate today, especially through the close association with music.
1 paź 2020 · In 1995 Pepsi outspent Coke by $112m to $82m. This was a risky gambit for both cola rivals. But it paid off in two ways. First, it helped fizzy drinks win a greater “share of throat” (a term...
