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The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States.
Since 1945, when Swiss doctors first discovered the nurturing, hair-boosting benefits of Pantene’s Pro-Vitamin B5, we’ve made healthy hair a reality for hundreds of millions of people around the globe.
1945 | Pantene Is Born. Inspired by the ingredient panthenol, Pantene, owned by Swiss drug company Hoffman-LaRoche, makes its debut as a premium hair care line across Europe, replete with glass bottles and prestige scents.
As awareness and affinity for the Pantene brand name grew amongst women, Pantene quickly became the darling of the fashion runways in the late 1990s, with endorsements from Milan Fashion Week, Vogue, Cosmopolitan, and more.
The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States.
24 gru 2013 · In 1945, Pantene was originally introduced as a premium hair care line in Europe by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. In the 1960s, Hoffman-La Roche partnered with The Vitamin Pope, Dr. Gustav Erlemann, to develop a formula that could be used in haircare products.
Since 1945, when Swiss doctors first discovered the nurturing, hair-boosting benefits of Pantene’s Pro-Vitamin B5, we’ve made healthy hair a reality for hundreds of millions of people around the globe.
