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See how the Starbucks Siren has changed over the years, from a bare-breasted figure in 1971 to a modern icon in 2011. Learn the stories behind the logo designs and the company history.
- Name
What’s in a name? Quite a lot, it turns out. In 1971, our...
- The Story of the Siren
She’s the brainchild of Terry Heckler, a corporate artist...
- OurProducts
The Starbucks logo gets a modern twist and turns Il Giornale...
- Name
26 kwi 2023 · When Starbucks was first established in 1971, its founders chose a logo that reflected the company's maritime roots in Seattle. The original logo design featured a two-tailed mermaid, or siren, surrounded by a circular frame with the words "Starbucks Coffee, Tea, and Spices" written around it.
19 lis 2023 · We look back at the history of the Starbucks logo, and how it evolved to one of the most recognised marks on the planet.
Learn how the Starbucks logo evolved from a complex circular badge with a siren and a wordmark to a simple green circle with a smiling siren. Discover the meaning and symbolism of the Starbucks siren and the color and font choices of the logo.
21 paź 2014 · The ancient origins of the Starbucks logo (Photo: Getty Images) The week’s best arts and culture reads – including reflections on Wagner, America’s last letterpress printer and the Scythian ...
1 mar 2023 · Learn how the Starbucks logo evolved from a siren holding two tails to a stylized green symbol. Discover the meaning and significance of the logo elements, such as fonts, colors, and shapes.
Terry Heckler był pierwszym projektantem i oryginalnym twórcą szkiców do logo Starbucks po wykupieniu w 1987 r. nowej firmy Starbucks Coffee. Heckler zbadał i na nowo wyobraził sobie istniejące morskie wizualizacje, czerpiąc dodatkowo z geograficznego kontekstu firmy’Seattle i jego portu.
