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17 cze 2022 · One of the most vivid arithmetic failings displayed by Americans occurred in the early 1980s, when the A&W restaurant chain released a new hamburger to rival the McDonald’s Quarter Pounder.
By now you've probably heard the story: once upon a time, A&W Restaurants released a third-pound burger that failed to catch on thanks to a misunderstanding of fractions. Just how accurate is this tale of math mistakes and fraction flubs? Read on for the scoop.
17 sie 2021 · The firm conducted a focus group and found that around half of the people surveyed thought that the A&W 1/3 pound burger was smaller than McDonald’s 1/4 pounder! “Why should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat?” they said.
You probably heard this many times already. But so far when googling it I only found sources from popsci articles, podcasts, and A&W themselves. Tried on Snopes but didn't find an entry on that. Did people really mistakenly think 1/4 pounder is bigger than 1/3?
13 sie 2015 · With a third-pound of beef, the A&W burger had more meat than the Quarter Pounder; in taste tests, customers preferred A&W's burger. And it was less expensive. A lavish A&W television and radio marketing campaign cited these benefits. Yet instead of leaping at the great value, customers snubbed it.
26 lut 2016 · In the 1980s, A&W attempted to capitalize on the success of the Quarter Pounder—and drum up a little competition for Ronald and friends—by introducing a third-pound burger.
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