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KFC launched a new grilled chicken product and offered customers free meals if they downloaded a coupon from Oprah Winfrey's show. However, far more people downloaded the coupon than expected, overwhelming KFC stores.
7 maj 2009 · Coupons offered by Oprah Winfrey for free KFC grilled chicken leads to long lines at stores and sit-in in New York.
7 maj 2009 · Oprah Winfrey probably thought she would see nothing but an explosion of gratitude when she tried to treat the entire Internet to two pieces of KFC's new Kentucky Grilled Chicken by promoting a...
8 maj 2009 · Roger Eaton, president of KFC in the United States said restaurants would no longer accept the free coupons for its new grilled chicken meal after Oprah's chat show promotion caused long...
8 sty 2015 · A KFC outlet in New York City had to stop serving free Kentucky Grilled chicken dinners because it ran out when a huge crowd showed up after printable coupons were posted on Oprah Winfrey's...
11 gru 2017 · 1The KFC Coupon Fiasco On May 8, 2009 the President of the fast food chain KFC, Roger Eaton (Eaton) appeared on the Oprah Winfrey (Oprah) Show and apologized for taking the decision to not honor the KFC coupons, which were earlier promoted through the show.
This short case study describes the botched promotional campaign where Kentucky Fried Chicken (KFC) offered coupons which promised a free 'Kentucky Grilled Chicken' meal through The Oprah Winfrey Show, the popular talk show.
