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Online public relations, also known as E-PR or digital PR, is the use of the internet to communicate with both potential and current customers in the public realm.
1 sty 2020 · This study attempted to explore the literature in this field and found several mechanisms that could be used to improve and develop the practice of online PR.
1 gru 2015 · The notion of public relations contributing to the fabric of society is heavily contested in the public sphere and under-researched by the academy. The authors of this paper propose that the study of the relevance of public relations to society can be enlightened by turning to economics. Using information asymmetry as a framework, the argument ...
1 lis 2009 · This paper examines how to theoretically connect public relations with some of the most prominent economic theories in order to explain how public relations management contributes to a company's overall economic gains.
What is online PR? Online PR (online public relations) is the public relations work of communicators via available online communication channels (and also communication tools). In addition to the online pages of classic media, these channels include social media, blogs and websites.
From this perspective, to estimate the economic impact of the public relations profession one would therefore need to: • Identify the number of professionals involved. • Estimate their gross annual cost to the organizations they work for, or on whose behalf they supply counsel and services.
3 maj 2009 · Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media. David Phillips, Philip Young. Kogan Page Publishers, May 3, 2009 - Business & Economics...
