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Since the beginning of the 80s, creatives have been experimenting with MTV logo, pushing the boundaries of graphic design. This is how the logo of the iconic Music Channel changed over four decades, adapting to time and tastes thanks to radical variations and an ever-shifting identity.
The first MTV logo was designed by Manhattan Design in 1980. This original logo featured a slightly abstract design of the letters “MTV” complete with a gloved hand holding a musical note. This logo, however, only lasted for a year and was never actually around when MTV finally launched.
Instead of the final logo, the "TV" part was rendered with sharp geometry opposed to graffiti lines. Unlike the final logo, this had an additional "M" that was part of the graffiti text with drippings.
16 maj 2023 · The MTV logo tapped into the international Memphis design movement. Led by the Italian architect Ettore Sottsass, the Memphis group's first show, featuring objects like the Bel Air chair, was held at the Salone del Mobile Milano in 1981, the same year that MTV launched.
26 wrz 2024 · Iconic Logo: MTV’s logo, known for its bold, graffiti-style “M” and adaptable design, became one of the most recognized symbols worldwide. MTV evolved from playing music videos to becoming a multimedia giant, leaving a lasting mark on entertainment by influencing music, TV, and popular culture.
The MTV logo design began in 1977, featuring a sleek black and white badge with “Sight On Sound” stacked in three levels. Its custom sans-serif font and bold, dynamic frame gave it a futuristic look. More than just a logo, it symbolized breaking the mold and bringing music into a visual era.
26 mar 2024 · Discover the fascinating evolution of the iconic MTV logo, from its deep-rooted design influences to its impactful history.