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  1. 2 lis 2017 · By introducing the “Pro hijab”, Nike is legitimising the wearing of the hijab by Muslim women in sport, and it’s also legitimising the wearing of the hijab in a public space.

  2. 1 gru 2017 · The Nike Pro Hijab is intended to help advance the inclusive conversation around hijabs and Muslim women in sports. New Jersey-native Ibtihaj Muhammad, a Nike athlete and champion fencer, has been carded for false starting many times.

  3. 1 mar 2021 · Nike’s stance on social justice issues—backed by its corporate mission, public statements and campaigns—aims to position the company as a legitimate corporate social justice advocate. The social impact of Nike’s stance to support Kaepernick cannot be underestimated.

  4. 28 maj 2019 · Through our analysis, we establish how the Nike Pro Hijab marketing campaign deploys whiteness to render Muslim bodies and texts safe, palatable, and “moderate” in an increasingly anti-Muslim landscape in the United States.

  5. 9 mar 2017 · Empowering women with more than just a product, but rather a solution to their needs while both professional and everyday Muslim athletes helped create the Nike Pro Hijab. Do you remember the huge social media buzz during Rio Olympics about Egypt’s Beach Volleyball player in hijab?

  6. 16 sie 2017 · When your company creates a solid foundation in appreciating diversity with a standard of inclusiveness, implementing impactful campaign’s like Nike’s becomes effortless.

  7. Goals: Find out how stereotypes about Muslim woman were created in Western world; Reveal Western people gaze to Muslim woman as a part of fashion market; Examine commercials for Nike Pro hijab collection and reveal differences between Eastern and Western traditions; Identify Muslim woman image in Nike Pro hijab collection commercials.

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