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Download Free PDF. Nike unveils Muslim women athletes. Lamiyah Bahrainwala. 2019, Feminist Media Studies. We analyze the Nike Pro Hijab Spring 2018 marketing campaign and how it commodifies a product intended for Muslim women consumers to make it palatable to white audiences.
28 maj 2019 · Through our analysis, we establish how the Nike Pro Hijab marketing campaign deploys whiteness to render Muslim bodies and texts safe, palatable, and “moderate” in an increasingly anti-Muslim landscape in the United States.
1 gru 2017 · The Nike Pro Hijab is intended to help advance the inclusive conversation around hijabs and Muslim women in sports. New Jersey-native Ibtihaj Muhammad, a Nike athlete and champion fencer, has been carded for false starting many times.
19 lis 2020 · When Nike announced, in 2017, that it made a Pro Hijab, it touted how empowering it would be for Muslim female athletes. The garment won the most important design of the year in the 2017 Innovation by Design Awards and was also named one of 2017’s best inventions by Time magazine. However, Nike was not the first to make a hijab for female ...
28 maj 2019 · The Nike Pro Hijab advertisements and websites discursively reconstruct Muslim women’s gender to mark the Muslim athletic body as secular and therefore safe.
1 sty 2021 · Request PDF | Chapter 5: Just Wear It: Media Coverage of the Nike Pro Hijab | When Nike announced, in 2017, that it made a Pro Hijab, it touted how empowering it would be for Muslim...
9 mar 2017 · Nike just introduced a performance hijab for Muslim women athletes and it’s called the “Nike Pro Hijab”. The new Nike spring 2018 Pro Hijab Collection sends a strong message about the nobility of sport that shouldn’t differentiate between any skin color, gender or race.
