Search results
The U.S. Nike Pro Hijab’s landing page features prominent Muslim women athletes in a series of black-and white images—possibly to accentuate the stark contrast between their light-colored athletic clothing, the dark Nike Pro Hijab, and the bright Nike swoosh logo emblazoned on the side of 8 L. BAHRAINWALA AND E. O’CONNOR the hijab.
19 lis 2020 · When Nike announced, in 2017, that it made a Pro Hijab, it touted how empowering it would be for Muslim female athletes. The garment won the most important design of the year in the 2017 Innovation by Design Awards and was also named one of 2017’s best...
28 maj 2019 · Through our analysis, we establish how the Nike Pro Hijab marketing campaign deploys whiteness to render Muslim bodies and texts safe, palatable, and “moderate” in an increasingly anti-Muslim landscape in the United States.
1 gru 2017 · The Nike Pro Hijab was designed to solve for the performance constraints of a traditional hijab in sport. The pull-on design is constructed from durable single-layer Nike Pro cool mesh, one of Nike's most breathable fabrics.
28 maj 2019 · The Nike Pro Hijab advertisements and websites discursively reconstruct Muslim women’s gender to mark the Muslim athletic body as secular and therefore safe.
28 maj 2019 · Through our analysis, we establish how the Nike Pro Hijab marketing campaign deploys whiteness to render Muslim bodies and texts safe, palatable, and “moderate” in an increasingly anti-Muslim landscape in the United States.
1 sty 2021 · Request PDF | Chapter 5: Just Wear It: Media Coverage of the Nike Pro Hijab | When Nike announced, in 2017, that it made a Pro Hijab, it touted how empowering it would be for Muslim...
