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2023 Consumer Survey Report: How consumers’ response to macroeconomic events can inform marketing strategies. Survey highlights consumers’ feelings towards inflation, social media, influencers and more. s across the United States. In July 2023, the inflation rate reached 3.2%, according to the.
30 lis 2023 · Nielsen found that 64% of consumers intentionally take actions to avoid ads on free, ad-supported video services, and 59% are somewhat or very likely to subscribe to a streaming service that allows them to bypass ads completely.
20 sty 2022 · In fact, our recent NielsenIQ 2022 Consumer Outlook online survey reveals that 74% of global respondents believe that their priorities, and resulting shopping habits, have been impacted to some degree by COVID-19.
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23 mar 2021 · The study, conducted across 16 countries by NielsenIQ’s Customized Intelligence team, identified four consumer groups whose spending intentions and circumstances have changed dramatically from last year. A majority of consumers now find themselves with less money to spend and an abundance of caution around spending it.
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