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Commentary and archival information about Nielsen Media Research from The New York Times.
- Nielsen Introduces New Ratings for Streaming Services - The New York Times
Now Nielsen, the 98-year-old research firm that for decades...
- Nielsen Introduces New Ratings for Streaming Services - The New York Times
8 wrz 2021 · The New York City-based company has measured TV viewership using a variety of technologies since the early 1950s, and broadcasters (who pay millions for the metrics) have complained about...
17 cze 2021 · Now Nielsen, the 98-year-old research firm that for decades has had an effective monopoly on measuring TV ratings in the United States, has a new metric that it says allows it to make an...
22 kwi 2021 · At launch, Nielsen Streaming Video Ratings will include viewership details from 10 top streaming platforms as well as seven categories of apps including subscription-based, ad-supported, network, social, gaming as well as multichannel video programming distributors (MVPD) and virtual MVPD apps.
Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings.
Discover the latest Nielsen insights based on our robust data and analytics to connect and engage with today’s audiences.
Key findings: of 46% U.S. consumers dislike ads for inter-rupting content they enjoy, in a situation when advertisements cannot be skipped. 95% of consumers are concerned with inflation impacting their buying power. 55% of consumers are subscribing to paid, ad-free video streaming services.
