Search results
Nielsen TV Ratings. Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.
To better understand consumers’ feelings about inflation, the platforms and channels they are using, and sentiments around influencers, advertisements, and ad-avoidance, Nielsen surveyed 3,000 adults aged 18+ in April 2023. Key findings: of 46%
20 sty 2022 · NIQ’s 2022 consumer outlook shares what you need to know to succeed this year. Disruptions drive re-evaluation. As a result of these disruptions, consumers have reprioritized what matters to them, and are seeking shopping experiences and products that cater to their new needs.
Is Nielsen Consumer Panel legit and worth joining? Get real member reviews, payment details and more on SurveyPolice - the web's largest online survey reviews site.
People who join Nielsen panels share meaningful information just by changing the channel or using an app on their phone. We then use this information to get the Nielsen ratings. A rating is the percentage of a specific population that saw, heard or engaged with a piece of content or an ad.
Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
In this edition of The Nielsen Total Audience Report, we dive into the world of working from home—how consumers feel about their productivity, engagement, challenges and the impact this new lifestyle is having on media and device usage.
