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Nielsen in the Philippines. Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in the Philippines. Learn more about our local offerings.
1 paź 2024 · Philippines – October 1 ,2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in the Philippines.
Nielsen’s Consumer & Media View (CMV) data reflects Asia’s rapid adoption of digital platforms, with 64% of viewers now opting for streaming video services. Despite this surge in digital demand, linear TV still attracts the big bucks when it comes to advertisers.
7 lut 2023 · Based on Nielsen TV Audience Measurement data from January to December 2022, GMA Network's combined people net reach in the Philippines, including GTV and its other digital channels, was at 78 million viewers.
AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, or AGB Nielsen Philippines, under The Nielsen Company is a global leader in audience measurement, market research firms, and data analytics, with a focus on media in the Philippines.
24 sty 2022 · Based on Nielsen Phils. TV Audience Measurement’s Total Philippines data for full year 2021 (from January 1 to December 31), GMA registered a net reach of 95.7 percent with an estimated 83 million TV viewers nationwide.
28 sty 2024 · Viewers can look forward to groundbreaking, world-class entertainment that showcases the best in Filipino culture and is bannered by the country’s biggest and brightest stars! Media giant GMA Network remains the undisputed leader on air and online for Full Year 2023.
