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Nielsen in the Philippines. Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in the Philippines. Learn more about our local offerings.
AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, or AGB Nielsen Philippines, under The Nielsen Company is a global leader in audience measurement, market research firms, and data analytics, with a focus on media in the Philippines.
Despite limitations in network infrastructure, Filipinos were among the biggest audience of online or digital media which they access not only for entertainment purposes but also for news ...
1 lip 2019 · Television is the most used and trusted media in the Philippines, according to the most recent publicly available data (see Philippine Statistics Authority, 2013).
AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, or AGB Nielsen Philippines, under The Nielsen Company is a global leader in audience measurement, market research firms, and data analytics, with a focus on media in the Philippines. Nielsen conducts audience measurements for...
As the media landscape has evolved and continues to evolve in the Philippines, brands and publishers that have access to independent cross-media metrics to confidently plan, optimize and activate campaigns, and understand outcomes will be well-positioned to reach and connect with their most important audiences.
In a Nielsen survey in 2016 (cited by Media Ownership Monitor or MoM, 2017), television is the most trusted source of political information (58 percent of the sample).
