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1 mar 2009 · This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers.
Christina Spurgeon provides a clear and comprehensive introduction to the co-evolutionary development of advertising, new media and new media consumers, with examples drawn from the USA, the UK, Europe, Australia and the People’s Republic of China.
31 paź 2007 · Tracing the shift from 'mass' media to 'my' media, "Advertising and New Media" critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising.
evolutionary development of advertising, new media and new media consumers, with examples drawn from the USA, the UK, Europe, Australia and the People’s Republic of China. Features include: • evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/
13 kwi 2022 · The change of new media for advertising can be summed up as five aspects: Model, Content, Audience, Interactivity and Standards.
Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed.
Advertising Media Planning FOURTH EDITION The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who
