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13 kwi 2022 · The change of new media for advertising can be summed up as five aspects: Model, Content, Audience, Interactivity and Standards.
23 cze 2023 · The new advertising : branding, content, and consumer relationships in the data-driven social media era. Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed.
Transformations of advertising communication. The system of objects. What is a brand? The role of advertising. About the audience. Transformation of viewers/listeners into audiences and consumers. The role of semiotics in advertising. The convergence of mass media, advertising and consumption-e.g. the Greek example. The content of TV programmes.
31 paź 2007 · Tracing the shift from 'mass' media to 'my' media, "Advertising and New Media" critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising.
Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising ...
31 paź 2023 · This article offers practical advice for improving a company's digital advertising campaigns by analyzing market tendencies, customer habits, and cutting-edge technology.
