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13 kwi 2022 · The change of new media for advertising can be summed up as five aspects: Model, Content, Audience, Interactivity and Standards.
31 paź 2007 · Tracing the shift from 'mass' media to 'my' media, "Advertising and New Media" critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising.
1 mar 2009 · This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers.
Following an introduction to digital advertising and a brief history of its evolution, these key factors and trends will be discussed in terms of current research and illustrative examples, and methodological approaches for exploring and investigating advertising and digital communication will also be addressed.
31 paź 2007 · Tracing the shift from 'mass' media to 'my' media, "Advertising and New Media" critically evaluates the social and cultural implications of increased interactivity and consumer creativity for...
New media can best be described as digital channels that have gained popularity in the advertising space in the last decade or so. As more and more consumers rely on their cell phones for everything, new media has become an increasingly effective way to advertise. Spending in the new media industry
Christina Spurgeon provides a clear and comprehensive introduction to the co-evolutionary development of advertising, new media and new media consumers, with examples drawn from the USA, the UK, Europe, Australia and the People’s Republic of China.
