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Nike Japan weaves uneven gender parity around a mother’s apprehension and remarkable athletes to depict the barriers a girl child faces until and beyond she ...
28 maj 2021 · スポーツの新しい発見や楽しみ方を促すナイキの最新グローバルキャンペーン「Play New」の発表に続き、日本ではキャンペーンフィルム「New Girl」を皮切りに新しい一節を展開します。 このフィルムは、大坂なおみ選手、本田真凜選手、中村未優選手などをはじめとするアスリートたちに加えて、スポーツにおける次世代の日本女性のために新しい道を切り開いている大滝麻未選手、葛西里澄夢選手、島野愛友利選手、アクティビストである能條桃子さんたちがスポーツの中でのジェンダー不平等に立ち向かい、進歩や動きを加速させるための大胆な行動を取る姿を紹介し、視聴者にもスポーツを通して自信を得ることを促します。 フィルムの中では、女の子が生まれる喜びと興奮に溢れる家族が登場します。
2 cze 2021 · Growing up a girl in Japan used to mean one thing. Now it can mean everything. So, what do you want to do? While there are still some fields and tournaments that won’t let women step in, a whole new generation of female athletes is leaping over to bring those and every other barrier down. They play new to bring all of Japan forward together.
Agency: Wieden+Kennedy Tokyo Director: Caroline Koning Production: BWGTBLD GmbH Local Service Production: NAKAMA Edit: Trim Edit According to a report by the World…
NIKE JAPAN - "NEW GIRL" - PLAY NOW. COMMERCIAL. NIKE JAPAN - 'NEW GIRL' - PLAY NEW. AGENCIES: WIEDEN + KENNEDY TOKYO CREATIVE DIRECTOR: Curro de la Villa LEAD CREATIVES: Max Pilwat, Andrew Miller HEAD OF PRODUCTION: Kerli Teo CREATIVES: Asami Yamashita, Christian Lopez PRODUCERS: Yuka Nakamura, Eisuke Arai
In addition to the film release, we created a series of key visuals celebrating the stories and strength of female athletes changing Japan. Nike is also supporting Ami Otaki’s ‘Nadeshiko Care’ organization in their mission to support teenage female footballers.
7 cze 2021 · New Update Nike Japan weaves uneven gender parity around a mother's apprehension and remarkable athletes to depict the barriers a girl child faces until and beyond she becomes a woman, in the new campaign.
