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It was in their SW1 home that they flourished from uniform shop to gentleman’s outfitter – attracting a new wave of loyal clients with their outstanding semi-canvas tailoring, bespoke shirts and breadth of high quality shoes and accessories. The New & Lingwood store on Jermyn Street, London.
- The story behind the brand that survived the Blitz
Enter New & Lingwood: a brand that got back up after it was...
- The story behind the brand that survived the Blitz
17 paź 2010 · I have one that I'm very happy with. It's a blue and white herringbone with 1-button cocktail cuffs. It's quite A soft fabric which is very comfortable to wear. I'd pay £50 for a shirt there, maybe a bit more.
More attractive is New & Lingwood’s unusual items. It is one of only two places in London that still has stiff collars and shirtfronts, for example; this season it is stocking both opera capes and postal capes; there are feather-covered hats in the window; and it continues to get odd requests from customers who turn to it as a last resort.
Now, for the autumn winter season, New & Lingwood has overhauled its shirting, to offer a finer range than ever before. Available in classic and tailored fits for different figures, shirts are made in a superior European workshop, incorporating a number of different signifiers of quality.
An inside look at the nearly 160-year legacy of British heritage label New & Lingwood - official outfitters to Eton College - and their unwavering commitment to exquisitely tailored suiting, refined loungewear, accessories and bespoke service.
Our Shirting Variety. As late as the early 20th century, to be seen “in shirt sleeves” without a jacket (or at least a vest) was considered a state of undress, appropriate only among family and friends. Little attention was paid to white shirts style and fit.
Enter New & Lingwood: a brand that got back up after it was bombed during the Blitz in 1940; that has been one of the official school uniform outfitters for Eton for the past 5 generations; and whose clients continue to travel the globe just to get their fix of the brand. So, what’s their story?
