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Explain the uses of various media effects theories. Early media studies focused on the use of mass media in propaganda and persuasion. However, journalists and researchers soon looked to behavioral sciences to help figure out the effect of mass media and communications on society. Scholars have developed many different approaches and theories ...
- 9.1 The Evolution of Television
13.3 The Internet’s Effects on Media Economies. 13.4 Digital...
- 1.3 The Evolution of Media
New media technologies both spring from and cause social...
- 4.2 History of Newspapers
Newspapers as a Form of Mass Media. As late as the early...
- 9.1 The Evolution of Television
15 paź 2020 · Examples of linear media effects theories are Cultivation Theory (Gerbner, 1969), Lasswell’s (1948) Communication Model, a nd McLuhan’s (1964) Medium Theory (see the first column of Table 1).
4 sty 2016 · This review analyzes trends and commonalities among prominent theories of media effects.Onthe basis of exemplary meta-analyses of media effects and bibliometric studies of well-cited...
This review analyzes trends and commonalities among prominent theories of media effects. On the basis of exemplary meta-analyses of media effects and bibliometric studies of well-cited theories, we identify and discuss five features of media effects theories as well as their empirical support.
8 lip 2016 · In this entry, the structure and corresponding research questions of the topic “media effects across and between cultures” are defined and differentiated. Then follow methodological considerations and the presentation and discussion of relevant theoretical approaches from the field of media effects.
20 gru 2023 · Valkenburg and Oliver (2020) analyzed five extant bibliometric studies that each identified the most prominent media effects theories in communication journals, combined spanning a sample of leading journals between 1956 and 2016; three of those studies included JMCQ in their sample. Nevertheless, the most-cited theories from across the five ...
4 sty 2016 · Media effects include theories that explain how the mass media influence the attitudes and perceptions of audience members. First, this entry touches on the history of media effects. Second, it gives an overview of the main theories in this area.
