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18 lip 2012 · Carl Heneghan and colleagues take a critical look at the evidence used to back up claims that Lucozade enhances sporting performance. Sports drinks manufacturers are keen to emphasise that their products are supported by science, although they are more reticent about the details.
15 wrz 2023 · A grandfather has given up his eight-bottle-a-day Lucozade habit after a stroke scare - but still “craves it 24/7”. Garry Johnson, 65, was forced to confront his 29-year addiction after being...
8 sty 2014 · The Advertising Standards Authority (ASA) found that in trying to simplify the listed claim that “carbohydrate-electrolyte solutions contribute to the maintenance of endurance performance during prolonged endurance exercise” to the word “fuels”, Lucozade Sport had breached the advertising code.
10 sty 2014 · An advertising campaign claiming that the sports drink Lucozade Sport “hydrates and fuels you” better than water has been banned across the UK.
19 mar 2021 · Lucozade has denied claims it has fallen victim to shrinkflation. Shoppers took to social media this week to air their frustration at finding one-litre bottles of Lucozade Energy had been knocked down to 900ml – a 10% reduction in size – without a corresponding reduction in price on shelf.
8 sty 2014 · An advertising campaign for the drink Lucozade Sport has been banned. A TV ad and poster received 63 complaints over claims it "hydrates and fuels you better than water".
19 lip 2012 · Dr Heneghan and his team asked manufacturer GlaxoSmithKline (GSK) for details of the science behind their claims and were given what he said scientists call a "data dump" - 40 years' worth of...
