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1 lip 2017 · Overall, the conceptualization and measures offer fruitful avenues for a broad range of business marketing research and have concrete implications for managers who want to advance the effective use of customer references in their organizations.
15 sie 2023 · It’s crucial for digital marketers to understand the connection between link building and selling—especially the shared concepts of demonstrating value and building relationships.
1 lut 2018 · This research identified three core dimensions in the transformation of professional selling: the composition of supplier's offerings, the nature of supplier – customer relationships and the configuration of sales organizations and professional selling roles.
10 sty 2021 · Research Article. The state of selling & sales management research: a review and future research agenda. Adam Rapp Marketing Department, Ohio University, Athens, Ohio, USA Correspondence rappa@ohio.edu. & Lisa Beeler. Pages 37-50 | Published online: 10 Jan 2021. Cite this article. https://doi.org/10.1080/10696679.2020.1860680. Full Article.
1 kwi 2022 · sales-marketing interface. 1. Introduction. In the traditional perspective on marketing and sales, both departments serve customers by performing complementary activities (Malshe & Biemans, 2014a; Matthyssens & Johnston, 2006).
1 gru 2012 · The proposed definition of sales is the phenomenon of human-driven interaction between and within individuals/organizations in order to bring about economic exchange within a value-creation...
