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3 lip 2020 · A Likert scale is a rating scale used to measure opinions, attitudes, or behaviors. It consists of a statement or a question, followed by a series of five or seven answer statements. Respondents choose the option that best corresponds with how they feel about the statement or question.
Read on for a Likert scale survey example, examples of scale options, tips on how to write effective questions, pros and cons, and how to analyze these survey data.
31 lip 2023 · Examples. Analyzing Data. Critical Evaluation. Various kinds of rating scales have been developed to measure attitudes directly (i.e., the person knows their attitude is being studied). The most widely used is the Likert scale (1932).
Whether you're evaluating responses to a new policy or understanding user experiences with a product, Likert scales allow respondents to express their views along a continuum. This is especially useful in public opinion surveys, where understanding the strength of agreement or disagreement can be crucial. See more in this detailed study.
Likert survey questions often use a declarative statement followed by a rating scale. Scales can capture two directions of values, such as the bipolar example below.
4 mar 2023 · Likert scale: Guide & examples for your next survey. Last updated. 4 March 2023. Reviewed by. Tanya Williams. For nearly 100 years, Likert scales have provided researchers and marketers with statistically accurate insights into the attitudes and beliefs of respondents.
An example of a unipolar satisfaction scale is: not at all satisfied, slightly satisfied, moderately satisfied, very satisfied, and completely satisfied. A unipolar Likert scale question type indicates a respondent to think of the presence or absence of quality.
