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The states directed that a portion of the money they received from the settlement should be used to establish a national public health foundation dedicated to prevent youth smoking and helping smokers quit: the American Legacy Foundation, now Truth Initiative.
We inspire and train future leaders to counter tobacco's influence. We deliver the facts so young people can make informed decisions. We help people of all ages quit smoking, vaping, and nicotine. We work with corporations, organizations and individuals who share our commitment.
It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest companies in the tobacco industry.
Truth Initiative marks 20 years of lifesaving work that has prevented millions of young people from becoming smokers — including 2.5 million between 2015 and 2018 alone — and helped drive down the youth smoking rate from 23% to just 3.7%.
28 lip 2022 · The most famous anti-smoking campaign in history was branded, simply, as @truth. It was launched in 2000 by the American Legacy Foundation, a nonprofit organization funded with $1.5 billion from the proceeds of a class-action suit against Big Tobacco companies.
We investigate, expose, and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth ® campaign, community activism and engagement, and innovations to end tobacco use.
Launched in February 2000 by the American Legacy Foundation, truth ® is the largest national youth smoking prevention campaign in the US and the only national prevention campaign not directed by the tobacco industry.
