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The organization trains and educates young people interested in tobacco control and partners with community-serving organizations to reduce tobacco use. This includes a grant program for community colleges and historically black colleges and universities to create tobacco-free campuses.
It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest companies in the tobacco industry.
American Legacy Foundation (later renamed Truth Initiative) is founded as part of the Master Settlement Agreement. It is the first national public health organization dedicated to ending tobacco use among youth and young adults.
We inspire and train future leaders to counter tobacco's influence. We deliver the facts so young people can make informed decisions. We help people of all ages quit smoking, vaping, and nicotine. We work with corporations, organizations and individuals who share our commitment.
We investigate, expose, and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth ® campaign, community activism and engagement, and innovations to end tobacco use.
28 lip 2022 · The most famous anti-smoking campaign in history was branded, simply, as @truth. It was launched in 2000 by the American Legacy Foundation, a nonprofit organization funded with $1.5 billion from the proceeds of a class-action suit against Big Tobacco companies.
14 sty 2015 · One study found that truth was directly responsible for keeping 450,000 teens from starting to smoke during its first four years, while a second study found that the campaign resulted in savings of between $1.9 billion and $5.4 billion in health care costs in just its first two years.
