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Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising.
By leveraging Tony the Tiger’s iconic appeal and Frosted Flakes’ brand equity, Kellogg’s successfully engaged consumers, drove purchase intent, and reinforced the brand’s position as a beloved breakfast cereal choice for families worldwide.
This is "Tony the Tiger: Kelloggs 1951" by Aureo Studio on Vimeo, the home for high quality videos and the people who love them.
Kellogg Company: Tony The Tiger campaign Robert Schnakenberg Overview. In 1998 the Kellogg Company was the world's largest maker of ready-to-eat cereals (ahead of General Mills), with a U.S. market share of 32 percent.
Tony the Tiger is the iconic mascot for Kellogg's Frosted Flakes (also known as Frosties in many countries) and has represented the brand since his debut in 1951. Over the decades, Tony has evolved into a universally recognized figure, famous for his catchphrase "They’re Grrrrreat!" and his image as a strong, athletic character.
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appeared on packages of the new cereal, it was Tony the Tiger™ that people loved the most. In 1953, Kellogg’s advertising agency, Leo Burnett in Chicago, further developed Tony™ for a four-color ad in the August issue of LIFE magazine.
