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In this view, the installment plan gets workers to show up on time, to meet their social obligations, and to keep fueling the consumer society that powers American prosperity. In other words, there's a bumper sticker pasted to the tailgate of the modern American dream.
In the 1920s, assembly line production and easy credit made it possible for ordinary Americans to purchase many new consumer goods.
Olney contends that a century ago, most Americans owned few durable goods, most of which were deemed necessities and few of which were advertised or purchased on an installment plan. Today,...
Companies decided to use advertisement to change public perception. By the 1920's almost everyone was using installment plans. The installment plan enabled people to buy goods over an extended period of time, without having to put down very much money at the time of purchase.
Installment plans were credit systems where payment for merchandise/items is made in installments over a pre-approved period of time. In the 1920s, the items people could purchase with an installment plan included: automobiles, automobile parts, household appliances, radios, phonographs, pianos, and furniture.
The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means.
Today (also called The Today Show) is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952.
