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The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Wojny colowe [1] (ang. Cola Wars) – długotrwała rywalizacja marketingowa między The Coca-Cola Company i PepsiCo, obejmująca serię reklam porównawczych. Pojęcie funkcjonuje od początku lat 80. XX wieku [2]. Historia. Coca-Cola została wprowadzona na rynek w 1886 roku, zaś Pepsi siedem lat później.
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15 cze 2024 · Step into a world where soft drink giants battled fiercely for dominance, shaping the beverage industry as we know it today. The Cola Wars, a decades-long rivalry between Coca-Cola and Pepsi, is a saga filled with intrigue, marketing savvy, and cutthroat competition.
The introduction of New Coke is a notorious blunder. But how did Coca-Cola make such a big mistake? We explore what happened in 1985’s Cola Wars.
History. In 1886, John Stith Pemberton, a pharmacist from Atlanta, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by Asa Griggs Candler, who in 1896, founded The Coca-Cola Company.
1 kwi 2010 · Timeline – Pepsi in Canada: the first 75 years. The Cola Wars – the Cherry Pepsi coup. Pepsi in Quebec – deep roots. As Pepsi gets underway with Q4 of its first century in Canada, strategy looks back at the first 75, how the brand successfully marked its anniversary – and what comes next.
